Locally Owned. Community Driven.

Frontrunners Footwear is Vancouver Island’s most comprehensive running and athletic footwear establishment, with a knowledgeable and experienced staff to help you find the footwear and technical clothing that will suit your needs. Frontrunners is also committed to helping the community, as a sponsor of many related running events, charitable foundations and athletic associations such as the Runners of Compassion and Pacific Sport.

Mission Statement

Frontrunners is a locally owned and operated retailer specializing in footwear, apparel & fitness programmes to support an active lifetyle. Leading in this market by offering the best in customer service, we strive to exceed customers’ expectations at every opportunity.

Frontrunners cares for the community and is dedicated to enriching the quality of life for the people on Vancouver Island.

Core Values

1. Total customer service by addressing customer needs, wants, concerns and questions and exceeding their service expectation.
2. Teamwork through helping, cooperating and respecting fellow employees.
3. Contribution to and support for community development.
4. Integrity by being responsible for oneself and ensuring one’s behavior is ethical.
5. Promoting employee excellence and growth.